SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the common trends in a modern SEO is a tendency to abandon using automated SEO applications. It is even said that using automated software can damage your SERPs. On the other hand, search engine optimization is a sphere where the amount of boring routine work is immense. Doing all of it by hand is much more difficult and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to find which jobs can be performed manually indeed, and which ones are better to perform automatically.
1) Content creation. There are a number of products that provide automatic synonymizing of any text. There are products that even claim to create human-readable texts generated fully automatically. Obviously, until computers will start to understand the sense of a text, they won’t be able to produce a more or less readable automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than throwing those money into some “powerful” utility that does this automatically.
2) achieving backlinks. This is the second important SEO task, though someone could name it the first. A quality link building needs you to examine tons of potential linking partners and filtering only those sites that are closely related to your one, with a quality content and a trust rating at the same time. This job can be automated a bit, because you don’t have to locate possible linking sites by hand. Nevertheless, the final decision still is upon you. It is you who should investigate the quality of websites and measure their relevance to your theme. Locating link partners is merely 10% of the entire job. The rest is performed manually.
3) Checking search engine rankings. All in all, you use this to monitor your efforts – whether you’re doing ok, or your activity doesn’t hit the goal. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a large depth. If your site isn’t listed within the first 20-30 results – nobody finds it anyway. So in a SEO practice it is better to restrict web ranking checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still consume a large amount of time. And here is where the automation is really needed! With an automated position monitor you can save quite a few of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly products, to prevent possible worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your industry is another job that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are different methods of finding good keywords and many of them can be dug through automatically.
So, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking